A passion for story telling,
a flare for marketing.
I am Erik Burns. I received a Bachelor of Arts in English from the University of Missouri in 2010, with an emphasis in Creative Writing. I double-minored in Psychology and Sociology. Choosing which field I enjoyed more was not possible, so even though some may have thought adding to my studies was ambitious, I had no trouble at all increasing my workload!
This work ethic continued into my career at a Missouri advertising agency. During my nine years there, I went from writing and scheduling social media posts for a handful of clients to doing the same for 40+. Not only did I write and schedule those posts, but I completely managed the social media pages. This included monitoring comments, responding to messages, and growing pages organically. In addition to social media, I wrote monthly SEO-friendly blogs and newsletters for many of these clients. I also created written sponsored content that was published multiple times quarterly for television station websites. Multiple times a month, I created press releases for the clients as well. Rarely anything went out before I proofread it. I edited blogs, websites, television ads, digital ads, rack cards, email blasts, and PowerPoint presentations.
With as many clients as I handled, I learned quickly how to write for a variety of industries. From healthcare businesses and attorneys to zoos and heating & cooling companies, I gained nearly ten years of experience in helping any type of business thrive.
Though I learned quite a bit during my near-decade at the agency, I longed to work in writing more exclusively. I worked with Jacquelyn Grinder at that same agency for that entire time, and when she offered to partner with me, I did not hesitate to accept her offer. I am beyond ecstatic to work with YourWriter, and I cannot wait to find out what happens next!