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The ancient art of content marketing

Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more about our audience than ever […]

Copywriting Writing and Marketing

Stories over taglines

I’ve seen it over and over, a writer working overtime to come up with snazzy taglines. They’ll make multiple versions, explore word play opportunities and look for inspiration by browsing online ads and Google images. The goal is to find something clever and unforgettable, and sometimes that goal distracts from the real purpose of copywriting […]