Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural. After all, technology has advanced so…

All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a…

You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content…