You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am […]
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Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more […]
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When the internet first came to homes across America, content was king. It was the Wild West, virtually speaking, when search engines, which were in their infancy, looked for actual long-strings and returned real content-based results. Then for a while, things got off track, with the search focus being put […]
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