I didn’t set out to be in marketing. I definitely didn’t set out to be a copywriter. I liked stories, telling them, hearing them, watching them….and I wanted to be a part of that world. That was really my own motivation early on. As you grow up though, you realize […]
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Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more […]
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You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am […]
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