You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to
Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and
When the internet first came to homes across America, content was king. It was the wild West, virtually speaking, when search engines, which were in their infancy, looked for actual long-strings and returned real content-based results. Then for a while
Have you every wondered how Google, Yahoo or Bing generate results for you based off your searches? How does the search engine know that when you put in a phrase like “movies” you’re most likely looking for movie theaters and