Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more […]
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You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am […]
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Have you ever wondered how Google, Yahoo or Bing generate results for you based on your searches? How does the search engine know that when you put in a phrase like “movies” you’re most likely looking for movie theaters and times and not used DVDs? How does your business get […]
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