Business

The bad content trap

Bad content is everywhere, and you don’t always know it when you see it. Sometimes it is disguised as expert advice, but when you read closely you realize it’s little more than copy and pasted content compiled from other sources. Sometimes you get a few lines into a piece and start to notice the tell-tale […]

Business

The “why” and “how” of blogging for business

If you’re a business owner of any kind, you need to have a presence online. This isn’t new advice, and neither is the standard line you hear proclaiming that you have to have a blog. These are undeniable truths these days, especially with Google’s re-weighting of content and authorship. In fact it is more important […]

Business

4 Elements every website needs

Raise your hand if you’ve been frustrated by a website in the past? Thinking back, can you remember what it was that made your experience frustrating? Chances are high that you were dealing with a site which lacked some essential features which we intuitively enjoy but can’t always quantify. Today we’re going to talk about […]