Copywriting

It’s all about change…

The only constant is change. That’s true of life and equally true of this website. If you click around you will notice that this site is in transition, with some elements being inconsistent from page to page. This is due to a variety of updates and improvements being made, along with changes to content and […]

Copywriting Email marketing Writing and Marketing

Email metrics all writers should know

All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a lack of overall transparency. When it comes to emails, this disconnect often becomes a chasm but for entirely different reasons. Creating successful emails is a […]

All about Writing Copywriting Writing and Marketing

The ancient art of content marketing

Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more about our audience than ever […]