All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a lack of overall transparency. When it comes to emails, this disconnect often becomes a chasm but for entirely different reasons. […]
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You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am […]
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Are you old enough to remember when the internet was new to homes across America? I know it is hard to believe, but there was a time when the Internet was a bit of a novelty and something only “new adapters” and techies were interested in. I remember paying two […]
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