Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more […]
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All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a lack of overall transparency. When it comes to emails, this disconnect often becomes a chasm but for entirely different reasons. […]
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You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am […]
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