Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and
Stories over taglines
I’ve seen it over and over, a writer working overtime to come up with snazzy taglines. They’ll make multiple versions, explore word play opportunities and look for inspiration by browsing online ads and Google images. The goal is to find
Give your audience some credit
Don’t you enjoy it when you’re watching a movie and they spoon feed you everything, explaining every little plot point so that you don’t have to wonder at all? And what about when you can see the ending within five