I didn’t set out to be in marketing. I definitely didn’t set out to be a copywriter. I liked stories, telling them, hearing them, watching them….and I wanted to be a part of that world. That was really my own motivation early on. As you grow up though, you realize […]
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Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more […]
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All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a lack of overall transparency. When it comes to emails, this disconnect often becomes a chasm but for entirely different reasons. […]
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