During the early days of social media you rarely saw anything other than moms bragging on their kids or memes aimed at getting a giggle and share. It didn’t take long for the business world to realize the power of
Email metrics all writers should know
All too often content developers and those executing content plans are disconnected. There are many reasons for this, from working in silos to dealing with a remote team, and a lack of overall transparency. When it comes to emails, this
The ancient art of content marketing
Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and
Stories over taglines
I’ve seen it over and over, a writer working overtime to come up with snazzy taglines. They’ll make multiple versions, explore word play opportunities and look for inspiration by browsing online ads and Google images. The goal is to find