Your company can’t have a winning social game if you do nothing more than talk about yourself. It’s called social for a reason…
Tag: marketing
Editorial calendar basics
You have a plan, right? When I work with clients, I’m never surprised that they don’t have editorial calendars in place, even if they have heavy content needs. Creating content for most businesses, after all, is simply a means to drive profit. When I work with writers, however, I am often shocked at how few […]
The ancient art of content marketing
Most people think that the idea of content marketing is new, that it belongs to the digital age more or less. This is natural, after all, technology has advanced so much that we have an unimaginable wealth of information and tools at our disposal. This allows us to know more about our audience than ever […]