During the early days of social media you rarely saw anything other than moms bragging on their kids or memes aimed at getting a giggle and share. It didn’t take long for the business world to realize the power of
Why does social media matter to your company?
I talk with business owners all the time about the purposes of social media for their company. One of the questions I hear over and over is simple and understandable, “Why do I need to social media at all?” Today
Social is not your sales-silver bullet
Lots of people, be they writers or retail store owners, have a misconception about social media. This misconception centers around a belief that social media outlets, any of them, are their best and brightest advertising method. They spend hours Tweeting,
Finding the right social media for your business
Facebook, LinkedIn,Twitter,Tumblr,Instagram,Pinterest, Vine…There are many different social media outlets for a business to select from, which is both good and bad.How can you decide between them? On one hand you have so many platforms to choose from that you are