It’s not always about you
Your company can’t have a winning social game if you do nothing more than talk about yourself. It’s called social for a reason…
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Why does social media matter to your company?
I talk with business owners all the time about the purposes of social media for their company. One of the questions I hear over and over is simple and understandable, “Why do I need to social media at all?” Today I’m going to look at the reasons you need to […]
Read More →Social is not your sales-silver bullet
Lots of people, be they writers or retail store owners, have a misconception about social media. This misconception centers around a belief that social media outlets, any of them, are their best and brightest advertising method. They spend hours Tweeting, posting, circling, pinning and sit back and wait for the […]
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