The internet is something you cannot opt-out of these days. If you’re a business owner then you must have a presence and it has to be something people can find. Unfortunately, however, getting found is an ongoing struggle. The playing field is not equal, with large national retailers being pitted against local stores.
On top of it all, you have Google writing the rules of the game, without any kind regard or input from the people out here actually playing it. This nonsensical system is the reason why a local plumber’s ranking is judged by their blogs and “relevant content” instead of their ability to fix your drains.
Like it or not, these are the rules we have to work with and until things change, and they will, we have to work within the parameters we are given. As someone looking to be seen online, it’s up to you to game the system. A blog is your chance to increase your online footprint naturally and get that all-important “unique” and “relevant” content search engines love.
So what is a blog? In the past, a blog was an online journal where people talked about all sorts of topics. Over time blogs have become more of a showcase for writers and companies to speak about their industry. Basically, a blog can be a platform that allows your company to create a window into the heart of your business. It can highlight your expertise or showcase your business, products, and services.
Why Blog for your Business?
Blogs help influence the purchase decisions of people. Consumers who read blogs are more likely to have their decision influenced by the content on a blog. Over 50% of people who read blogs will do so more than once a day. So by having a blog you are helping give people a reason to do business with you.
Blogs also show that you are an expert in your field, a go-to source of helpful information. Above this, blogs act to create goodwill. They say that you are not only good at what you do, but you’re also willing to help those around you. These are powerful statements made simply by having a blog.
The takeaway here is that no matter what kind of business you’re in, blogging can help you gain the attention you need and deserve. In fact, if you’re not blogging, then you’re missing out on a great opportunity to engage new customers and influence their purchase decisions over your competitors. So if you don’t already have one, then start a blog on your company’s website and start looking for ways to share your knowledge with the world.